If you own a restaurant in Burlington or Mercer County, you know how difficult it can be to keep up. The restaurant industry is rife with stiff competition — everyone is trying to set themselves apart and look for ways to improve customer experience. Of course, owning a restaurant is also a constant struggle with budgetary restrictions, and sharp diligence is required to stay within budget, avoid waste, and maintain steady profits. If you are looking for a way to make a lasting positive impact on business, upgraded lighting could be your answer.
If you want to change the atmosphere and efficiency of your restaurant with a minimally invasive renovation project, new lighting from Ocean Coast Electric is a wise investment that can benefit you for the long haul. There are several ways that new lighting can make your restaurant better for employees and customers alike:
Increased Back of House (BOH) Efficiency
Working in a poorly lit kitchen is difficult for even the most seasoned restaurateurs. Lots of commercial cooking equipment, such as deep fryers and sizeable gas ranges, require good visibility to safely operate. If your kitchen lighting is out of date, it could be costing you business every day. Better lighting in the kitchen can minimize recipe mistakes, misread orders, and dangerous kitchen accidents. Over time, this can lead to better service for your customers and more return business for you.
We’ve all been to a restaurant and thought it was way too bright, frustratingly dark, or that the lighting felt “sterile”. It’s safe to say that illumination sets the mood, and suboptimal lighting can significantly hurt your customers’ experience. As an owner or manager, you want lighting that encourages customers to stay longer, recommend the establishment to their friends, and of course — come back again!
The ambiance is also important for presenting food and drinks to customers. Social media is a useful tool for advertising in today’s digital landscape, and fostering an “instagrammable” environment can propel some serious word-of-mouth marketing.
Reduced Electric Bills
Business is a constant battle to cut costs without compromising quality, and restaurants are no exception. Outdated lighting is often inefficient and prone to problems, which can increase energy costs and create the need for frequent visits from the electrician. LED lighting systems use significantly less energy and are more reliable, leaving you with more time to focus on building your business instead of worrying over exorbitant utility bills.
For more information about commercial lighting replacement, contact Ocean Coast Electric today!